In blatant "sex sells" publicity stunt, America's Southwest Airline has covered the fuselage of one of its planes with smoking-hot supermodel, Bar Refaeli. The huge picture of Refaeli (Leonardo DeCaprio's missus, lucky bastard) is in honour of her
Sports Illustrated cover.
The Israeli stunner graced the 2009
Sports Illustrated swimsuit issue, joining top-class alumni including Elle Macpherson, Heidi Klum, Marisa Miller and Tyra Banks.
Pics: Bar RefaeliLaunch GalleryThe airline has come under fire for the huge promotion blitz, and is being labelled hypocrital after banning a passenger from boarding a flight in 2007 because she was wearing an outfit deemed too skimpy.
Kyla Ebbert was asked to leave an aircraft because her low-cut T-shirt and short skirt was considered unacceptable. Ms Ebbert was only allowed to remain onboard after she convinced the crew that she would modify her get up.
Pics: Sports Illustrated planeLaunch GalleryThe
Sports Illustrated-themed aircraft has met with mixed reviews from punters. Some believe they should not have to be forced to look at a set of giant breasts while on their way to a family holiday, others feel that it is no different to going to the beach or pool.
What do you think? Is it appropriate for a scantily clad beauty
to grace the side of a plane? Would you change your ticket to another
carrier? Would you buy a seat on this plane just be get a little bit
closer to Bar? Yell and scream below.
Read on...